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Strategy

4 articles in this category.

Go-to-Market Framework for Technical Founders

A startup consultant's comprehensive guide to go-to-market strategy for B2B and technical products.

go-to-market startup strategy B2B sales startup consulting technology advisor

Perkk's Market Potential: Reshaping the Future of Employee Benefits

An exploration of the massive employee benefits market opportunity and how Perkk's innovative, data-driven approach is poised to capture significant market share.

employee benefits market analysis HR tech future of work startup potential business strategy

Dabba: Reinventing Customer Loyalty and Engagement at the Point of Sale

How Dabba is reimagining customer loyalty programs by integrating engagement features directly into the transaction process through innovative Point of Sale technology.

customer loyalty retail technology customer engagement personalization point of sale

Molobus: Capturing the $10B Long-Distance Bus Travel Market in India

An analysis of the massive long-distance bus travel market opportunity in India and how Molobus is positioned to transform the sector with a tech-first, premium approach.

market opportunity bus travel India startup growth future plans